Google has introduced a new feature in Demand Gen campaigns that allows advertisers to upload static display ads for placement on the Google Display Network.
Advertisers can upload up to 20 images in standard display sizes (like 300×250 or 120×600) using formats such as GIF, JPG, or PNG.
These ads will run exclusively on the Display Network. The feature is already available in some accounts when GDN is selected as a distribution channel.
This update expands Demand Gen capabilities, bringing it closer to traditional Display campaigns by supporting more creative formats.
However, it’s unlikely to replace classic Display campaigns yet, since Demand Gen still lacks key features like placement controls, HTML5 creatives, and feed-based ads.
Thanks for sharing Dario Zannoni
