Advertisers are reporting 7+ day delays — with no policy flags, no warnings, and no clear reason.
What’s weird:
• It’s only impacting Demand Gen
• Search & Performance Max reviews are moving normally
• Delays are showing across accounts + industries
Even Ginny Marvin has confirmed it:
👉 Google is aware and working on a fix (no ETA yet)
Why this matters:
Demand Gen relies on speed
• Testing creatives
• Iterating fast
• Jumping on trends
A week-long review delay =
• Slower optimization
• Missed timing opportunities
• Broken campaign pacing
If you’re running Demand Gen right now:
• Build in extra lead time
• Don’t rely on rapid testing cycles (for now)
• Have backup campaigns ready
