Updated 3 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
13 September 2026🚨 ChatGPT Ads update
OpenAI appears to be adding more contextual copy around Sponsored Results. In one example, a line such as “For AI video generation in a YouTube workflow, here’s one option” appears…
Tuesday
8 September 2026OpenAI just dropped GPT-6 Astra
The smartest model ever built. And we immediately gave it access to the entire ad stack. Google Ads. Meta. TikTok. LinkedIn. Microsoft. Amazon. Reddit. Pinterest. X. Here is what GPT-6…
Saturday
5 September 2026ChatGPT Ads Expands Globally
OpenAI is expanding ChatGPT Ads into select markets across Europe, India, the Middle East, and North Africa while strengthening the advertising infrastructure behind the product. The biggest changes are aimed…
Friday
4 September 2026GPT-6 Astra
OpenAI has started rolling out GPT-6 Astra and this launch feels different from a typical model upgrade. Astra is reportedly OpenAI’s first model to reach its internal “Critical” cybersecurity capability…
ChatGPT Shopping Shifts to Product Feeds
Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand…
Wednesday
2 September 2026ChatGPT Ads Text Customization
Anthony Higman discovered that ChatGPT Ads is now pre-opting advertisers into Text Customization.
Tuesday
1 September 2026ChatGPT Ads Hit $1B Run Rate
OpenAI's ad business hits $1 billion annualized revenue run rate.
Saturday
29 August 2026ChatGPT Ads Expands
ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts…
Friday
21 August 2026Reddit Citations Plunge in ChatGPT
Promptwatch reports that Reddit citations in ChatGPT Search fell sharply in mid-August, dropping from about 3.8% of citations to roughly 0.5%, an 86% decline. Reddit is also losing citation share…
Thursday
20 August 2026ChatGPT Ads Manager Gets a New App
Anthony Higman discovered that ChatGPT Ads Manager Made A New App.
ChatGPT Ads expands across Europe
OpenAI is expanding ChatGPT Ads to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. The rollout begins next week, following six months of…
