ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system.
The biggest addition is Maximize results, an automated bidding strategy that adjusts bids based on the advertiser’s chosen campaign goal and available budget. Instead of manually managing bids, advertisers can let the system optimize toward generating as many results as possible.
Advertisers are also getting platform-level targeting, allowing campaigns to run specifically on iOS, Android, Web, or a combination of them. This gives marketers more control when performance or user behavior differs between mobile apps and desktop/web traffic.
Another important change is one-day view-through conversion reporting. ChatGPT Ads can now attribute a conversion when someone sees an ad and converts within one day without clicking it. That can increase reported conversion totals, so advertisers will need to separate click-through performance from view-through attribution when evaluating results.
ChatGPT Ads is also adding a WorkMagic integration, which lets advertisers compare ChatGPT campaign performance with other channels and send conversion signals back through the Conversions API.
