OpenAI is expanding ChatGPT Ads into select markets across Europe, India, the Middle East, and North Africa while strengthening the advertising infrastructure behind the product.
The biggest changes are aimed at making ChatGPT more viable as a performance-advertising channel: advertisers get more flexible custom-audience management, support for larger audiences and GAID identifiers, improved conversion matching through the Measurement Pixel and Conversions API, and more detailed product-level reporting for carousel ads.
OpenAI is also preparing a conversion-optimization model that will optimize toward advertiser-selected goals using both click-through and view-through conversions, with campaigns billed by impression.
Separately, advertisers can use a ChatGPT Ads Manager plugin in ChatGPT or Codex to create, manage, troubleshoot, and analyze campaigns through natural-language instructions, with confirmation required before recommended campaign changes are applied.
