Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results:
He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand product feeds, rather than Google Shopping or scraped product pages.
That matters because feed-based results may show only the retailer supplying the feed, rather than multiple sellers and prices for the same product.
His key takeaway: brands that want visibility in ChatGPT shopping should make sure their product feeds are available to OpenAI.
Juozas also notes that web search may still influence which products ChatGPT decides to surface, even when the product details themselves come from feeds.
