Google Ads News, as it happens.

Google has launched Display amp; Video 360 API v5 in public beta.

Here’s what’s changing: → Full management of advertiser-level YouTube video and channel exclusions. → Support for Digital Out of Home insertion orders. → Updated inventory source retrieval and targeting. →…

Google Ads’ AI Max feature is appearing automatically enabled in some Google Ad…

Thanks for sharing Search Engine Land

Google appears to be testing a new design for sitelinks in AI Mode ads, adding…

Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that previously appeared without them. Thanks for sharing Sachin Patel.

Google is testing a new Shopping ad design that displays key product features…

Thanks for sharing Sachin Patel

You can now upload HTML5 ads in Demand Gen campaigns.

They sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…

Spotted by Hana Kobzová, via PPC News Feed

Google Ads now has a Translation tool that translates your campaigns.

You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…

Spotted by Jyll Saskin Gales, via Barry Schwartz

Merchant Center now has six conversational attributes for your product feed.

They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…

Via Search Engine Land

Google now allows online gambling ads in two more Nigerian states.

Since October 14, 2026, you can target Enugu and Imo. What you need: a license from the Enugu State Gaming and Lottery Commission for Enugu. a license from the Imo…

Google Ads customer lifecycle goals get three updates this month.

High value mode now reaches Shopping campaigns, so you can aim at your next best new customer there too. Customer retention goals roll out to Performance Max, Search and Shopping.…

Via Barry Schwartz

Customer Retention got a NEW label! Thanks for sharing Arpan Banerjee.

Customer Retention got a NEW label! Thanks for sharing Arpan Banerjee.

Google is now offering $5,000 credit to use AI Max and utilise the credits by…

Thanks for sharing Arpan Banerjee

Smart Bidding Exploration now works in Performance Max and Shopping campaigns.

Until now it only covered Search. The idea is to bid on extra searches within terms your campaign is already eligible for. What you need: Target ROAS bidding. A campaign…

Spotted by Hana Kobzová, via PPC News Feed