The summaries pull together positive online reviews about your business. They show in all positions on Google.com, on all devices.
Who gets it: advertisers in the US, UK, Australia and India. Sensitive categories like pharmaceuticals are excluded.
You can't customize the summaries. Google's AI decides when to show them, and only positive reviews are used.
Spotted by Hana Kobzová, via PPC News Feed.
Free. Read by 125K+ marketers every week.
Subscribe for freeThe line draws itself under the website address, like someone painting it, then fades away again. It sits right below the business name. This is a different test from the…
Spotted by Alex Greenland, via PPC News Feed (Hana Kobzová)
Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions. The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and…
If your tCPA or tROAS campaign misses its conversion target, Google can lower the costs it charged you after the fact. The window to do that just got a lot…
Via PPC News Feed (Hana Kobzová), shared by Anu Adegbola, mMBA
