Google Ads News, as it happens.

Google is testing a new ad format below AI Overviews.

The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…

Spotted by Sachin Patel, via Hana Kobzová

ChatGPT is testing two ad carousels from the same brand in its results.

Every ad in the units leads to the same website, so any click sends the user to that brand's site. It looks like part of the earlier test with multiple…

Spotted by Barry Schwartz, via Search Engine Watch

Google Search now shows Add to cart buttons on product listings.

The Universal Cart is rolling out in the United States. A cart icon sits at the top right of the results page, and clicking Add to cart on a listing…

Spotted by Glenn Gabe, via Barry Schwartz

Display Expansion in Search campaigns switches to channel prioritization in…

The old setup with a 50% backend budget allocation goes away. You get priority tiers and optional budget caps to steer spend across Google Search, Search partners and the Display…

Spotted by Hana Kobzová, via PPC News Feed

ChatGPT Ads is now available in 26 more countries, bringing the total to 89.

New markets include 14 in Latin America, such as Argentina, Chile, Colombia and Peru. Nigeria, South Africa and Pakistan are also in. You can buy through technology partners or the…

Via Search Engine Watch

LinkedIn’s B2B audiences are now available for CTV ads in Display & Video 360.

You can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…

Via Search Engine Watch, who cite AdExchanger

Google Ads Data Manager will stop requiring hashed customer data from November…

That is the date Anthony Higman saw in a Google Ads message sent to advertisers. Until now you had to hash customer data before uploading it. No word yet on…

Spotted by Anthony Higman, via Barry Schwartz

Google Merchant needs passkeys from 29th Oct, get ready for 1000 security…

Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.

Google is testing a sticky Sponsored results heading in AI Mode.

On the regular results page, the heading already stays pinned at the top while users scroll through the ads. Now the same behavior shows up in AI Mode. The Sponsored…

Via Search Engine Watch

Google is testing product attributes at the bottom of Sponsored Products ads.

The attributes load in after the ad appears. The ad unit then grows and gets a gray background strip that holds them. It's a test, so not every advertiser or…

Spotted by Sachin Patel, via Barry Schwartz

Google Merchant Center has added a new [warranty] attribute for products…

It lets merchants submit warranty information for Shopping ads and free listings. Here’s what to know: → You can add warranty information to your product feed now. → Google says…

Google Ads will begin enforcing its updated Child Safety policy on January 11…

The existing Child Sexual Abuse and Exploitation (CSAE) policy will be renamed “Child Safety” and become a standalone policy, separate from Inappropriate Content. The update sets out two enforcement categories:…