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Server-side GTM may now rename user_data.email to user_data.email_address.

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It shows up on some installations running server container version 4.5.0. The GA4 client rewrites the customer email path in event_data.

Who is affected: about half of the setups Lars checked, with no clear pattern yet.

What still works: Google Ads and GA4 tags read both fields, and updated Stape templates do too.

What breaks: event data variables and templates that read user_data.email can no longer get the customer email.

To check your setup, create a dummy transformation and send a request with a user_data object to the server. If the GA4 client rewrites it, you are affected.

Your options: wait for a patch from Google, or update your setup to look for both user_data.email and user_data.email_address.

Spotted by Lars Friis.

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