Updated 5 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
28 October 2026Google Ads will update its Child Sexual Abuse and Exploitation (CSAE) policy in…
Google says it is a redesign of the policy, meant to improve protections, clarity and transparency. No word yet on the exact date or on what changes in the wording.
Spotted by Barry Schwartz
Google Analytics now suggests conversions for key events that have no…
The suggestions show up on the Home page and in the Advertising reports, so you don't have to dig for them. The point is to keep conversion counts the same…
Spotted by Google Analytics
Bing is testing a Scan to Call QR code on sponsored ads.
A phone icon shows on desktop. Click it and you get a QR code plus the phone number written out, so people can move the call to their phone. It's…
Spotted by Khushal Bherwani, via Barry Schwartz
Google Ads now shows AI-generated review summaries inside ads.
According to the person who spotted it, the summaries only highlight positive points, even for businesses with poor online reviews. No word yet on controls, rollout or which accounts see…
Spotted by Anthony Higman
Google is testing labeled headings for sponsored and organic products in AI…
Sponsored products now sit under a "Sponsored" heading. Organic products get their own "All products" heading below it. Before, the two types were mixed inline in one product carousel without…
Via Barry Schwartz
A public GA4 BigQuery dataset is now available.
The Simmer newsletter lists it as a new, public dataset for GA4. No word yet on its contents or how to access it. The same edition says Meta and Google…
Spotted by Simmer
Some Google ads now show a bright green Apple Messages button.
Tapping it opens Apple Messages with a message already filled in. In the example, the text reads "I would like to speak with someone about an incident.". It isn't available…
Spotted by Anthony Higman
Google Tag Manager Preview mode now has a verbose logging option.
Tick "Enable verbose logging" and Preview mode writes Google tag logs into its Console tab. That is the same output the GA Debugger browser extension put in your browser console.…
Spotted by Simo Ahava
You can now buy selected Pinterest ads through Display & Video 360.
Pinterest opened some display and video placements to outside platforms: DV360, Amazon Ads and Yahoo DSP. Magnite is the main supply partner. DeepIntent also works as a buying platform. It's…
Via Search Engine Watch
Tuesday
27 October 2026You can now add product questions and answers to your Shopping feed.
Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product. Use it for compatibility, sizing, materials, installation and common buying concerns. You can send…
Spotted by Ayisha Yousef, via Search Engine Roundtable
Bing is testing menu-style links inside its sponsored results.
It looks different from the earlier test with sitelinks in a bubble box. This one shows the links as a menu within the ad. It looks like a limited test.…
Via Search Engine Watch
You can now A/B test asset groups in Performance Max.
Google has a beta experiment that compares two sets of assets within the same PMax asset group. How it works: Control group: your existing assets. Treatment group: the alternatives you…
Spotted by Thomas Eccel
