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Bing is testing a Scan to Call QR code on sponsored ads.

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A phone icon shows on desktop. Click it and you get a QR code plus the phone number written out, so people can move the call to their phone.

It's a test, seen by one user and not reproducible for others. Google has had the same feature since 2023.

Spotted by Khushal Bherwani, via Barry Schwartz.

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