Google Ads is rolling out recommendations to reapply ROAS targets based on historical campaign data. Advertisers may now see an “Apply target” button that makes it easy to restore suggested ROAS goals.
The feature can save time, but advertisers should review the recommendation carefully before applying it, as historical performance may not reflect current business objectives, margins, budgets, or growth priorities.
Key takeaway: Treat Google’s ROAS target as a recommendation, not an automatic optimization; validate that it fits the campaign’s current strategy first.
Update shared by Bia Camargo and Hana Kobzová.
