Google Ads News, as it happens.

Google AI Mode is now showing four ads in a row at the bottom.

The usual number is two. Three showed up not long ago, and now four have been spotted. This looks like a test. No word yet on how widely it runs…

Via Search Engine Watch

From 11 January 2027, server-side Google Tag Manager will allow tags to process…

Advertisers must provide proper privacy notices and obtain legally required consent before collecting data, including compliance with Google’s EU user consent policy in the EEA.

Performance Max may now hand brand searches to your brand Search campaigns.

Google updated its help page on how PMax interacts with other campaigns. Navigational and brand-specific queries can be filtered out of PMax when a dedicated brand Search campaign exists. Google's…

Spotted by Hana Kobzová, via PPC News Feed

Google now says Performance Max needs 15 conversions in 30 days to run stably.

The number comes from a revised help page on PMax performance swings. It sets a clearer minimum for small campaigns. If conversion data is delayed, you can see spend spikes…

Spotted by Hana Kobzová via PPC News Feed

Your Vehicle ads feed can now include a body style attribute.

It describes the shape and size of each vehicle. Values include atv_sport, city_car, convertible and suv, among others. The attribute is optional for all vehicle ads. Google says an accurate…

Spotted by Hana Kobzová, via PPC News Feed

Microsoft’s UET Conversions API now takes events up to 90 days old.

The limit used to be 7 days. Now you can send server-side conversions that happened up to 90 days ago, which helps with long sales cycles and delayed conversions. Watch…

Spotted by Hana Kobzová, via PPC News Feed

Google says Search queries are getting longer and more conversational.

In the latest Ads Decoded, Ginny Marvin talks with Shivani Mohan, who leads data science and UX research for consumer Search. What Google says about how people search now: They…

Spotted by Google Ads

Microsoft Ads PMax brand exclusions can now apply to text ads only.

Until now, an exclusion hit every ad format. You can now limit it to text ads and leave other formats alone. This is part of the ongoing brand exclusions pilot.…

Spotted by Hana Kobzová

Google Ads now shows a Promotional Offers section inside Promotions.

It has a status filter with three options: Offered. Expired. Invalidated. This suggests Google may offer promotions to accounts and list them there. No official word yet on who gets…

Spotted by Thomas Eccel

ChatGPT ads now use a wider card on desktop.

The new standard ad unit takes up more of the conversation width. It runs on your existing campaigns and creative, so there is nothing to change or switch on. OpenAI…

Via Barry Schwartz at Search Engine Roundtable

Microsoft Ads PMax now lets you include or exclude device types.

The update comes to the Microsoft Advertising UI, so you no longer need the API for it. A new search term landing page report comes with it. It shows which…

Via Hana Kobzová

Google Tag Manager seems to have a new container install snippet.

The new code looks much more like the gtag.js snippet. Here is what changes: gtm.js now loads through a script tag written straight into the HTML, so the browser can…

Spotted by Matteo Zambon