The number comes from a revised help page on PMax performance swings. It sets a clearer minimum for small campaigns.
If conversion data is delayed, you can see spend spikes or low ROAS. The system can still settle down afterwards.
When a channel isn't serving, the page now tells you to check Channel Prioritization. Look for channels set to low priority or with too little budget.
Spotted by Hana Kobzová via PPC News Feed.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
