Updated 3 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
30 October 2026Merchant Center now has Halloween themes for AI-generated product visuals.
In Product Studio you pick a theme, add your product image and AI creates a Halloween version. No photoshoot needed. Diwali themes and fall themes are in there too, for…
Spotted by Hana Kobzová
Bing now shows sponsored results inside its AI Overviews.
These are the Copilot powered answers Bing used to call the Copilot Search box. A screenshot shows an ad placed within the AI response itself. This is based on a…
Spotted by Khushal Bherwani, via Barry Schwartz
Google Tag Manager seems to have a new container install snippet.
It looks a lot more like the gtag.js snippet now. gtm.js loads through a script tag written straight into the HTML, so the browser can start downloading it earlier. What…
Spotted by Matteo Zambon
Google Tag Manager seems to ship a new container install script.
The snippet now looks much closer to gtag.js. What changed in the code: gtm.js loads through a script tag written directly into the HTML, so the browser can start downloading…
Spotted by Matteo Zambon
Google Ads now has a Promotional Offers section inside Promotions.
It comes with a status filter: Offered. Expired. Invalidated. Google seems to be able to present offers to accounts here, and you would see them directly in this section. No…
Spotted by Thomas Eccel
Merchant Center’s Product Studio now has Halloween themes for AI product images.
You pick a theme, upload your product image, and AI generates a themed visual. No photoshoot needed. Diwali and fall themes are in there too, for later in the season.…
Spotted by Hana Kobzová
Microsoft Ads Conversions API is now generally available.
You can send sales and lead records straight from your own systems to Microsoft Ads. Supported sources are websites, apps, customer databases and in-store payment systems. Setup works directly, through…
Via Search Engine Watch
Thursday
29 October 2026Merchant API now supports video links and expanded warranty attributes on…
Google's October 2026 release also adds: YouTube Shopping affiliate reporting (v1alpha) Agentic performance reporting (v1alpha) Product certification links and UK energy efficiency enums. Mileage allowance for vehicle installments. Store homepage…
Via Barry Schwartz
Looks like Google is testing agentic YouTube ads.
Screenshots show a matching "Business Agent" page, but nothing is confirmed yet. No word on rollout, availability or how it would work.
Spotted by Anthony Higman
Microsoft Ads now has Auction Insights for Performance Max.
The report is live for Performance Max campaigns, so you can check how you compete against other advertisers there. Microsoft first said this was coming earlier this year. Now it…
Via Hana Kobzová, PPC News Feed
Google might be working on agentic YouTube ads.
Screenshots show a "Business Agent" page tied to the new ad type. No official word yet on what it does, who gets it or when it rolls out. Treat it…
Spotted by Anthony Higman
ChatGPT visual ads are now showing up inside real chats.
The ad shows several images in the chat, with bold text and a Learn more button underneath. An Ad label and a three-dot menu sit in the corner of the…
Spotted by Barry Schwartz, via Search Engine Watch
