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Microsoft’s UET Conversions API now takes events up to 90 days old.

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The limit used to be 7 days. Now you can send server-side conversions that happened up to 90 days ago, which helps with long sales cycles and delayed conversions.

Watch out: the 90 days is only the submission limit. The event still has to fall inside the conversion goal's attribution window to be attributed.

Spotted by Hana Kobzová, via PPC News Feed.

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