Google Ads News, as it happens.

Pmax A/B test Asset groups

Looks like you can now test asset groups changes 🙂 Thanks for sharing Sarah Vlietstra.

Google’s build-to-order (BTO) vehicle ads are now serving on a limited share of…

Key details: Limited availability: Ads currently serve on only a small percentage of traffic in these markets. Other regions: Advertisers can upload BTO ads, but they will not serve until…

Thanks for sharing Hana Kobzová

Google Ads is making AI Max experiments easier to launch and customize for…

The updates include: 1-click setup: Eligible accounts can automatically create a 50/50 experiment through Recommendations. Ad group controls: Advertisers can enable or disable Search term matching or Asset optimization for…

Google Ads can now ask for a second document to verify your address.

What Google accepts: a second government ID showing your address. a utility, phone or internet bill from the last 60 days. a bank statement from the last 60 days. Watch…

Spotted by Hana Kobzová

Google is testing ads in AI Mode for users who have enabled Personal…

Alongside search queries, AI responses and user interests, insights from connected Google apps may now help personalize ads. Google says several safeguards remain in place: Connecting apps is optional, and…

Google Analytics Launches User Groups Admin API for Easier Access Management

Google Analytics has introduced a new User Groups Admin API, allowing organizations to automate user group management, permissions, and account access instead of handling these tasks manually. What's new? Organizations…

Google AI Mode Now Displays Offers in Shopping Ads

Google has started showing promotions and discounts directly within Shopping ads in AI Mode. Previously, these ads only displayed product images, names, prices, brands, and reviews. What's new? Offers such…

AI Takes Center Stage in Google Ads

Google Ads has updated its campaign creation interface once again, giving AI-guided campaign creation a more prominent position. In March, the AI-guided experience was first spotted, with the manual setup…

New Store Address Attribute

Google has introduced a new store address (store_address) attribute, required for product submissions to Local Inventory Ads and Local Free Listings. The attribute links products to their physical store locations…

Thanks for sharing Hana Kobzová

Upcoming Webinar The Future of Google Ads

More and more of Google Ads is powered by AI. But what should you still control as an advertiser? On Wednesday, October 21, I'll be hosting a webinar together with…