The updates include:
1-click setup: Eligible accounts can automatically create a 50/50 experiment through Recommendations.
Ad group controls: Advertisers can enable or disable Search term matching or Asset optimization for individual ad groups in the treatment arm.
Stable control settings: The control arm retains the base campaign settings.
Multi-campaign setup: The updated guide supports selecting multiple campaigns, with granular controls and brand settings.
For advertisers, this makes it easier to test AI Max and evaluate specific features before adopting them more broadly.
