Alongside search queries, AI responses and user interests, insights from connected Google apps may now help personalize ads.
Google says several safeguards remain in place:
Connecting apps is optional, and users can disconnect them anytime.
Ads will not be based directly on Gmail or Google Photos content.
Advertisers cannot access connected apps.
Sensitive information will not be used to personalize ads.
For advertisers, this could eventually offer more context for reaching relevant audiences. However, Google has not announced new targeting options, advertiser controls or a broader rollout.
