Google Ads AI Max is reportedly being enabled automatically in some Google Ad Grants accounts, without advertisers manually opting in.
The feature expands keyword reach using broad match technology, landing page content and existing ad assets, while tailoring ad messaging to search intent.
Ad Grants advertisers should review their campaign settings to check whether AI Max is active and assess its impact on targeting and messaging.
Thanks for sharing Hana Kobzová & Dan Kabakov.
Free. Read by 125K+ marketers every week.
Subscribe for freeIn March, Google said AI Mode with Personal Intelligence would stay ad-free. That has changed, and Google is now testing ads for these users. How the data is used: AI…
Via Barry Schwartz
Google is telling LSA advertisers this starting in October. Headshots become optional and no longer affect ad serving. Photos, reviews and the rest of the ad stay the same. The…
Spotted by Anthony Higman, via Barry Schwartz
What changed in Ads Manager: Wider cards and larger desktop images are in test, with full-width images on mobile. A multi-image format is coming soon. The tests run on your…
Via Barry Schwartz
