Google Ads News, as it happens.

Business Agent Comes to Shopify

Google Business Agent can now be enabled directly from Shopify through the Google & YouTube app. The AI-powered shopping assistant appears in Google Search and lets shoppers ask questions about…

Popular Products Report Gets an Upgrade

Google Merchant Center has enhanced its Popular products report, improving both coverage and insights to provide a more accurate and comprehensive view of product performance. The changes, introduced in late…

Thanks for sharing Barry Schwartz

Ask Advisor Gets Shared Memory

Google says Ask Advisor will soon gain shared memory across its marketing tools, including Google Ads, Google Analytics, and Merchant Center. This means conversations will no longer be isolated to…

Thanks for sharing Barry Schwartz

Short Titles Expand to PMax

Google has expanded the short_title attribute in Merchant Center beyond Demand Gen: it can now appear in visual Performance Max placements such as YouTube and Discover. Merchants should aim to…

Thanks for sharing Hana Kobzová

PMax Gets Local Customer Optimization

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent,…

Thanks for sharing Hana Kobzová

Google Ads Reveals AI Product Titles

Google Ads is starting to show a new “Product titles” report that reveals AI-generated product titles used in Shopping ads. Google may replace a merchant’s original title with a customised…

Thanks for sharing Yash Mandlesha

Maximize Conversion Value Guidance Updated

Google updated its help doc for Maximize Conversion Value bidding, and the standout change is a shorter waiting period before adopting the strategy after you start reporting conversion value (or…

Thanks for sharing Barry Schwartz

Gemini Gets Buy Now

Google has published a new help page for the native commerce [native_commerce] attribute in Merchant Center, enabling eligible products to support “Buy Now” flows in Gemini and AI Mode without…

Google Ads Auto-Links Merchant Center

Arpan Banerjee just got the reminder that his account will be automatically linked with Merchant Center after September 19, 2026!

GMC Adds Payout Limits

Arpan Banerjee discovered that in Google Merchant Center, you can now limit the maximum amount of money customers can receive.

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Merchant Center in 2026

Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…