Google has introduced Local customer optimization for Performance Max campaigns focused on store goals.
The feature is designed to prioritize people who are physically nearby and showing strong immediate intent, such as searching for a local service, planning a route, visiting a store, or contacting a business.
Advertisers can use it to shift more budget toward locally relevant placements across Google Search, Google Maps, and Waze.
It can be enabled when creating a new Performance Max campaign for store goals or switched on in an existing eligible campaign.
There are some limitations: Local customer optimization cannot be used with online campaign goals or with campaigns that include Merchant Center products.
The practical takeaway: businesses that depend on nearby customers can now make Performance Max more focused on immediate local actions instead of broader online conversions.
Thanks for sharing Hana Kobzová.
