Google updated its help doc for Maximize Conversion Value bidding, and the standout change is a shorter waiting period before adopting the strategy after you start reporting conversion value (or change how it’s reported).
The old guidance said to wait 4 weeks or 3 conversion cycles for the campaign to stabilize at a similar conversion value rate. The new guidance drops that to just 1–2 conversion cycles and removes the “4 weeks” alternative entirely.
Two other things worth noting: the guidance now explicitly covers Shopping campaigns alongside Search (previously it named Search only), and Google added four new troubleshooting docs for performance fluctuations across Search, Shopping, Display, and Demand Gen campaigns.
Thanks for sharing Barry Schwartz.
