Google Ads News, as it happens.

Store Ratings Requirements Clarified

Google has clarified its store ratings eligibility requirements for merchants. To show store ratings on paid text and Shopping ads, advertisers generally need around 100 eligible reviews, a minimum rating…

Thanks for sharing Hana Kobzová

Google Updates Merchant Center Feed Specs

Google Merchant Center has expanded its product data specifications with clearer formatting guidance for its newer conversational attributes. The update adds technical names and file-format examples, making it easier for…

Sold Last Week Labels

Google Shopping Ads with "X sold last week" label found by Barry Schwartz.

Merchant Center AI Insights

Google Merchant Center’s AI performance report now includes AI Search intent, AI Search terms, and AI attributes, along with an updated help document.

Via Brodie Clark & Barry Schwartz

Product Videos in Merchant Center

Google Merchant Center is introducing product-level video support, allowing merchants to add videos directly to product listings instead of relying only on static images. Key requirements include: Aspect ratios: 9:16,…

Thanks for sharing Arpan Banerjee

Google Shopping Ads Add Sale Countdowns

𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞.

Spotted by Sachin Patel & Arpan Banerjee

Google Merchant Center AI Workflow Exposed

Vipul Kumar reports that Google Merchant Center briefly appeared to expose the internal instructions behind one of its AI-generated performance insights. The visible workflow seemed to include analyzing product click…

Thanks for sharing Barry Schwartz & Vipul Kumar

Google Improves Popular Products Reports

Google has improved the Popular Products reports in Merchant Center, expanding both coverage and the quality of available insights. The updates, introduced in late June 2026, are designed to provide…

Thanks for sharing Hana Kobzová & Barry Schwartz

AI Insights Expand

Google has expanded its AI performance insights in Merchant Center beyond the United States. The reports are now available for English-language queries in Australia, Canada, India, New Zealand, and the…

Thanks for sharing Hana Kobzová & Barry Schwartz

Shopping Ads Enter AI Mode

Google is now showing Shopping ads directly within AI Mode results, expanding how commercial content appears in AI-powered search experiences. Two formats have been spotted so far: multi-product shopping carousels…

Thanks for sharing Brodie Clark & Barry Schwartz

ChatGPT Shopping Shifts to Product Feeds

Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand…

Automated Promotions Launch

Google Ads launched Automated promotions, a new account-level automated asset that scans landing pages for active offers and automatically creates promotion assets for eligible Search and Performance Max campaigns. The…