Updated 18 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
8 March 2025New Physical stores report
Barry Schwartz & Brodie Clark discovered this new physical stores tab in Merchant Center!
Sunday
2 March 2025Automatic upgrade Energy
Emmanuel Flossie discovered that Google Now Automates Energy Efficiency & CO2 Data In Google Merchant Center! Super useful.
Saturday
1 March 2025New Pmax function live
You can now exclude brand terms 𝐨𝐧𝐥𝐲 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐝𝐬, while keeping them active for Shopping ads. Found by Arpan Banerjee.
Wednesday
5 February 2025Download with filters
Emmanuel Flossie discovered that you can finally download based on specific filters in the Merchant Center.
New Ways to Enhance Performance with Demand Gen
What’s New in Demand Gen? Expanded Channel Controls. - Choose where your ads appear across YouTube, Discover, and Gmail. Target YouTube Shorts specifically. - Google Display inventory is now available,…
Monday
3 February 2025File uploader
Hana Kobzová discovered that Google made an update to the file uploader window in Merchant Center!
New the Fuel Consumption Attribute
The fuel consumption attribute specifies the amount of fuel (in liters) consumed to travel 100 kilometers using a specific vehicle. This value must be measured under the combined test cycle.…
Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti
Here’s a snapshot of the key insights: Steady Growth:Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC. Performance Max (PMax) campaigns now dominate, accounting…
Monday
27 January 2025Kick Off 2025 with New Performance Max Features
Google Ads is starting the year with new updates for Performance Max, Here’s what’s new: Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions. High-value customer acquisition:…
Local product feeds gone?
Hana Kobzová discovered that Local product feeds are gone. Bug or a phase out 🤔.
Monday
13 January 2025New Merchant Center Page
Google launched a new get started with Merchant Center Page! Fore more information read this article.
Tuesday
7 January 2025Three days ago Google launched more information about the Automated Discounts
This tool uses Google AI to optimize product sale prices across Shopping ads and landing pages, improving performance and simplifying pricing. Benefits. - Effective Pricing: AI-driven, market-based price optimization. -…
