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New Ways to Enhance Performance with Demand Gen

What’s New in Demand Gen?

Expanded Channel Controls

– Choose where your ads appear across YouTube, Discover, and Gmail. Target YouTube Shorts specifically.

– Google Display inventory is now available, reaching 90% of the global internet population

Enhanced Creative Tools

– New 9:16 vertical image ads for YouTube Shorts.

– AI-powered video enhancements to generate shorter versions of videos.

– Improved ad creation flow with easier collaboration.

– Boost Sales with Seamless Shopping Experiences

– Product Feeds (coming soon) enable deeper product discovery.

– Local Offers show real-time product availability, driving in-store visits.

Performance Comparison Across Platforms

– New reporting columns help compare Demand Gen vs. paid social performance.

– View-through conversions provide clearer cross-channel insights.

Upgrading from Video Action Campaigns

– April 2025: No new Video Action Campaigns can be created.

– March 2025: Upgrade tool launches to transition smoothly.

– July 2025: Automatic upgrades for remaining campaigns begin.

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