What’s New in Demand Gen?
Expanded Channel Controls
– Choose where your ads appear across YouTube, Discover, and Gmail. Target YouTube Shorts specifically.
– Google Display inventory is now available, reaching 90% of the global internet population
Enhanced Creative Tools
– New 9:16 vertical image ads for YouTube Shorts.
– AI-powered video enhancements to generate shorter versions of videos.
– Improved ad creation flow with easier collaboration.
– Boost Sales with Seamless Shopping Experiences
– Product Feeds (coming soon) enable deeper product discovery.
– Local Offers show real-time product availability, driving in-store visits.
Performance Comparison Across Platforms
– New reporting columns help compare Demand Gen vs. paid social performance.
– View-through conversions provide clearer cross-channel insights.
Upgrading from Video Action Campaigns
– April 2025: No new Video Action Campaigns can be created.
– March 2025: Upgrade tool launches to transition smoothly.
– July 2025: Automatic upgrades for remaining campaigns begin.
