This tool uses Google AI to optimize product sale prices across Shopping ads and landing pages, improving performance and simplifying pricing.
Benefits
– Effective Pricing: AI-driven, market-based price optimization.
– Higher Performance: Boosts profit/revenue, conversions, clicks, and ROI.
– Ease of Use: Saves time with automated, consistent pricing.
Key Features
– Adjusts prices based on demand, competitiveness, seasonality, and shipping costs.
– Prices align across Shopping ads and landing pages.Requirements
– Enable conversion tracking with cart data.
– Provide attributes for 20% of inventory:[auto_pricing_min_price] ≤ 95% of current price but ≥ [cost_of_goods].
– Integrate Google’s JSON pricing tokens on your site.-
Support ramp-up: 10% products optimized initially, expanding to 90%.
Launch & Reporting
– Monitor metrics like clicks and profit in the Merchant Center’s “Automated discounts” tab.- Ramp-up stages start with 10% optimization, scaling to 90%.
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