Updated 16 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
5 May 2025Channel-level reporting for Performance Max🚨
Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max. Giving advertisers deeper insights into where and how their campaigns perform across Search,…
Wednesday
30 April 2025New filter for Merchant Center
Emmanuel Flossie discovered a new filter for Merchant Center, You can ask questions based on the data in Merchant Center. Like low-price & low clicks products. For more information, check…
Monday
28 April 2025Basic Starting E-com Google Ads strategy
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30…
Badges and Annotations Overview
Not every annotation or badge can be used for shopping ads or free listings. Below you see which can be used and which can't be used. Also you get an…
Sunday
27 April 2025Best Practices for the Image Attribute
Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is…
Thursday
24 April 2025Announcement: Google Ads API v19.1 (April 16, 2025)
The latest version of the Google Ads API is here: v19.1. This release includes no breaking changes and is fully backwards compatible with v19. To use the new features, you…
Sunday
20 April 2025Product feeds coming to Gmail?
Dario Zannoni discovered that Google is now showing products in Gmail!
Saturday
12 April 2025Merchant Center product data specification Update
Google has announced the 2025 updates to the Merchant Center product data specification. These changes aim to improve the accuracy and clarity of product listings across Shopping ads and free…
Wednesday
9 April 2025General Account Setting
Arpan Banerjee & Dario Zannoni discovered there's a new option under General Account Settings in Google Merchant Center that lets Google use your existing marketing content (like newsletters, social posts,…
More Shopping
Sachin Patel & Barry Schwartz discovered that Google is testing a show more button for Shopping Ads!
New Customer Bid Setting
Brent Neale discovered this new customer retention setting in his account. Looks like they are giving more users access! Note that this feature is not new, but more users like…
Sunday
6 April 2025Q4 2024 Digital Ads Benchmark Report
Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti. Here’s a snapshot of the key insights: Steady Growth: Google search ad spending increased by 10% YoY, driven…
