Google has announced the 2025 updates to the Merchant Center product data specification.
These changes aim to improve the accuracy and clarity of product listings across Shopping ads and free listings.
Some updates are effective immediately (from April 8), while others will apply from July 1, 2025. Here’s a quick overview of what’s changing.
Effective April 8, 2025:
Installment pricing: The price attribute can no longer be used for down payments.
Use the downpayment sub-attribute under installment. The price must now reflect the full upfront price.
Energy labels in the EU: Energy efficiency class attributes are being replaced by the certification attribute. This supports both rescaled and non-rescaled labels.
The older attributes remain available in Norway, Switzerland, and the UK.
New shipping attributes:
New offer-level shipping options have been introduced:
carrier_shipping
shipping_handling_business_days
shipping_transit_business_days These help provide more accurate delivery estimates.
Effective July 1, 2025:
Member pricing: Including member prices in price or sale_price will no longer be allowed. Use the loyalty_program attribute where available. Non-compliance may lead to disapprovals.
US sales tax: Providing tax information will no longer be required. Offers previously disapproved for missing tax data may start receiving traffic, potentially impacting ad spend.
Thanks for making me aware of this change Georgi Zayakov.
