Brent Neale discovered this new customer retention setting in his account.
Looks like they are giving more users access! Note that this feature is not new, but more users like Brent Neale are now getting access to it.
This feature is still in beta.
With this feature, you can Win Back Lapsed Customers.
If you want to use this tool you need to have a Customer Match list of lapsed customers uploaded!
Other requirements:
– Optimize for purchase conversions
– Use a Google Merchant Center (GMC) feed
– Include the NCA goal in New Customer Value mode
