Google Ads News, as it happens.

YouTube Allows Gambling Masthead Ads

On October 21, YouTube’s ad requirements will be updated to permit Masthead advertisements for online gambling who are certified under our Gambling and games policy.

Google Updates Alcohol Ad Policy

Google has updated its alcohol advertising policy to allow 0% alcohol beverages in India, Indonesia, and Egypt, subject to certification. The policy now also covers low-ABV drinks below 0.5% and…

Thanks for sharing Hana Kobzová

Google Ads Simplifies New Account Creation

Google Ads manager accounts can now create new accounts without the necessity of setting up a campaign immediately. This change is available to accounts that have spent more than $1,000…

Thanks for sharing Hana Kobzová

Google Updates Gambling Ads in Slovenia

Starting October 1, 2026, Google’s gambling policy for Slovenia will be updated. The new policy allows licensed operators to advertise sports betting, online casino games, and online gambling, provided they…

Faster Product Video Updates

Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours,…

Thanks for sharing Hana Kobzová

Location Asset Requirements Update

Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location…

Google Updates Location Asset Rules

Google has updated its Google Ads location asset requirements with clearer terminology, new troubleshooting steps, and revised policy sections. The update adds guidance for tobacco, recreational drugs, and restricted targeting…

Via Barry Schwartz

Customer Data Processing Update

Google Ads is changing how first-party customer data is processed from October 19, 2026. The biggest change is that customer data will no longer need to be pre-hashed using SHA-256.…

Thanks for sharing Thomas Eccel

Google Tightens Security Rules for Google Ads Integrations

Google has updated its Developer Policies for Google Ads integrations to strengthen security. The biggest change is a move away from programmatic proxies: integrations should connect directly to Google Ads…

Google Ads Tightens API Security

Google is updating its Google Ads Developer Policies to strengthen security and account isolation, particularly as AI-driven advertising integrations expand. The biggest change is that integrations should connect directly to…

Thanks for sharing Arpan Banerjee

Policy Manager Moves

Google has moved Policy Manager to a new location in the Google Ads interface. Previously, advertisers could find it under Tools > Troubleshooting. It is now located under Admin >…

Thanks for sharing Vojtěch Audy & Hana Kobzová

Update to misleading ad design policy article

Google has updated the misleading ads policy to provide additional examples and clearer information to advertisers!