Updated 14 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
20 April 2025Keyword insertion ≠ magic trick
Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫. You can use keyword insertion…
Thursday
17 April 2025Updates to Google TV Masthead
Starting April 30, 2025, Google TV Masthead ads in the U.S. will allow content related to Daily Fantasy Sports and Sports betting, provided advertisers comply with Google’s Gambling and games…
Monday
14 April 2025Has Google quietly relaxed punctuation rules in ad headlines?
Tristan van Duin noticed that an ad using an exclamation mark in the headline. Normally against Google's policies, it was approved and is live in the SERP. While it's too…
Thursday
10 April 2025Updates to policy information
In April 2025, Google improved the clarity and structure of several policy articles, including: - Account Suspensions Overview. - Billing and Payment Suspensions. - Misrepresentation Policy. - Abusing the Ad…
New verification method
Zeeshan Ali discovered this new verification method for Google Ads cases. Before you had to go back and forth about verification now you can do it with this CTA.
Thursday
3 April 2025Update to Google’s Unfair Advantage Policy (April 2025)
Starting April 14, 2025, Google will update its Unfair Advantage Policy to clarify that the restriction on showing multiple ads for the same business, app, or site applies only to…
Gambling and games policy
On March 26, 2025, the Google Ads Gambling and games policy United States country-specific requirements was updated to disallow Lottery Couriers in Texas and New Mexico. Consequently, advertising of lottery couriers in…
Tuesday
1 April 2025Cryptocurrency Advertising Policy Update
Google Ads – Cryptocurrency Advertising Policy Update (April 2025) Starting April 23, 2025, Google will update its policy for advertising Cryptocurrency Exchanges and Software Wallets in the European Union. This…
Google Updates Crypto Ad Policy in EU Ahead of MiCA Enforcement
Starting April 23, 2025, Google is updating its advertising policy for Cryptocurrency Exchanges and Software Wallets in the European Union (EU). Advertisers must: - Be licensed as a Crypto-Asset Service…
Sunday
23 March 2025Gambling and games policy update Nigeria
On March 31, 2025, Google Ads will update its Gambling and games policy for Nigeria. Google will begin allowing ads from licensed gambling operators in Lagos State. Only entities authorized by the…
Friday
21 March 2025Update to Regional Restriction Policies
In March 2025, the language referring to ad suspension in Russia amid the ongoing conflict in Ukraine will be relocated from the notification bars atop the Inappropriate content and Google Ads policies pages to…
returnPolicyCountry
Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. Found by Barry Schwartz!
