Cryptocurrency Advertising Policy Update

Google Ads – Cryptocurrency Advertising Policy Update (April 2025)

Starting April 23, 2025, Google will update its policy for advertising Cryptocurrency Exchanges and Software Wallets in the European Union.

This applies to all 27 EU member states.

To advertise crypto services in the EU, advertisers must:

– Hold a MiCA (Markets in Crypto-Assets) license as a Crypto-Asset Service
– Provider (CASP) from a national competent authority
– Comply with all local legal requirements
– Be certified by Google

In Finland, France, and Germany, existing country-based licenses will be accepted during each country’s transition period:

– Finland: until June 30, 2025
– France: until June 30, 2026
– Germany: until December 30, 2025

Only after these dates will MiCA licenses be accepted for advertising.
Violations will not lead to immediate suspension. Google will issue a warning at least 7 days before suspending any account.