Starting April 23, 2025, Google is updating its advertising policy for Cryptocurrency Exchanges and Software Wallets in the European Union (EU).
Advertisers must:
– Be licensed as a Crypto-Asset Service Provider (CASP) under the MiCA regulation.
– Comply with local legal requirements.
– Be certified by Google.
Transitional periods apply for existing country-based licenses in:
– Finland (until June 30, 2025)
– France (until June 30, 2026)
– Germany (until December 30, 2025)
After these dates, only MiCA licenses will be accepted. Violations won’t lead to immediate suspension—advertisers will receive at least 7 days’ warning.
