Updated 23 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
13 May 2025Summary of the May 2025 Microsoft Advertising updates
Ads Studio in Editor: - Create/edit ad assets directly in Microsoft Advertising Editor. - AI-powered Copilot for images, background editing, and insights. - Brand Kit to maintain visual consistency. Audience…
New image enhancements
Hana Kobzová told it 1-2 weeks ago. The new image enhancement feature for Pmax will be shown at the asset optimization section! And now Thomas Eccel has spotted it as…
Monday
5 May 2025Channel-level reporting for Performance Max🚨
Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max. Giving advertisers deeper insights into where and how their campaigns perform across Search,…
Wednesday
30 April 20254 Shopping Pmax set-ups
read the awesome post from Dario Zannoni. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a full…
Monday
28 April 2025Basic Starting E-com Google Ads strategy
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30…
Incremental traffic update live!
Syed Mohammad Hassan Rizvi just discovered that the incremental traffic update for Pmax is live!
Sunday
27 April 2025Checkout on Merchant Now Available for Demand Gen Campaigns in the US
Arpan Banerjee just texted me that ss of April 24, 2025, Checkout on Merchant is available for Demand Gen campaigns running on YouTube In-stream. This feature lets users quickly move…
Product Launch Alert 🚨
Tired of CPC spikes, budget burnouts, and campaign anxiety? I've got your back! Introducing Smart Recommendations™, the first daily optimization supplement for PPC pros. - Clinically proven to reduce campaign…
Google Ad Spend Up, But Performance Wobbles
Google Search: +9% YoY spend, mostly from rising CPCs (+5%), not more clicks (+4%). Shopping Ads: Clicks up 9%, spend up 8%, with Amazon still dominating. PMax: 93% adoption but…
Friday
25 April 2025Image optimizations for Pmax
Soon, Google will roll out image optimizations for Pmax. This new document was found by Hana Kobzová. The update was announced earlier, but now we know where to find it…
I am telling you PPC is easy 🤡
Really easy. You only have to do these things that Teodor Yordanov shared: - Try to resolve ad disapprovals for non-relevant policy violations every single day. - Use Standard Shopping…
Current states of Pmax
Mike Ryan released a great piece with many other PPC Specialists and Smarter Ecommerce (smec) on the current states of Pmax! This report is a must read for every ppc…
