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Summary of the May 2025 Microsoft Advertising updates

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Ads Studio in Editor:

– Create/edit ad assets directly in Microsoft Advertising Editor
– AI-powered Copilot for images, background editing, and insights
– Brand Kit to maintain visual consistency

Audience Ads Enhancements:
– Add logos and CTAs to native ads
– New diagnostic tool for quick issue resolution
– Support for video assets in native campaigns

Smart Campaigns → Performance Max:

– Migration starts mid-May (excludes Google imports)
– Campaign history remains accessible

Performance Max Improvements (coming soon):

– Scripts & automated rules
– Deeper asset/audience reporting
– LinkedIn audience signals
– Import brand lists from Google Ads
– Goal for new customer acquisition

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