Arpan Banerjee just texted me that ss of April 24, 2025, Checkout on Merchant is available for Demand Gen campaigns running on YouTube In-stream.
This feature lets users quickly move from product discovery to checkout directly on the merchant’s website.
It was already supported in Performance Max campaigns and organic shopping results.
How to enable it:
Add a checkout/cart page URL template in Google Merchant Center (account level), or use the checkout link template attribute in your product feed (product level).
This update is available to all U.S. advertisers using product feeds.
Early results show an average 11% boost in conversion value at a similar CPA for advertisers who enable checkout URLs.
