Google Ads News, as it happens.

f your Google Ads aren’t profitable…

Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for a real revenue-driving action? → Have…

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…

How to use Google Ads better then 99% of people

Most people don’t fail at Google Ads because it’s “too hard.”. They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real…

If your Demand Gen ads are stuck “in review”… it’s not just you

Advertisers are reporting 7+ day delays — with no policy flags, no warnings, and no clear reason. What’s weird: • It’s only impacting Demand Gen. • Search & Performance Max…

New Image to Animation tool

Google is rolling out new updates ahead of Marketing Live, including an “Image to Animation” tool. This feature uses AI to turn static images (like product photos or banners) into…

Thanks for sharing Dario Zannoni

How to use Google ads better than 99% of people

Most people don’t fail at Google Ads because it’s “too hard.”. They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real…

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…

PMAX placement test?

Just got this from Renaldo Spin looks like an alpha/beta test for partner selection inside Performance Max 👀. If this is rolling out more widely, it could be a pretty…

How to use Google Ads better than 99% of people

Most people don’t fail at Google Ads because it’s “too hard.”. They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real…

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…

PMAX placement test???

Just got this from Renaldo Spin looks like an alpha/beta test for partner selection inside Performance Max 👀. If this is rolling out more widely, it could be a pretty…

5-Minute Audit Checklist

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for…