Don’t scale.
Audit.
This takes 5 minutes and will catch most issues:
→ Is your conversion tracking actually accurate?
→ Are you optimizing for a real revenue-driving action?
→ Have you checked your search terms recently?
→ Are you paying for clicks that will never convert?
→ Does your campaign structure make sense?
→ Is your budget going to your best performers?
→ Is PMax getting the right signals?
👉 If 2 or more of these are a “no”…
You’re probably wasting budget right now
