Google is rolling out new updates ahead of Marketing Live, including an “Image to Animation” tool.
This feature uses AI to turn static images (like product photos or banners) into short, 4-second animated clips without sound.
It’s a simpler version of the existing “create video from images” tool.
Unlike full video creation, it only produces single-scene animations, but these can be used in Performance Max (PMax) campaigns or as building blocks for multi-scene videos in Video Builder.
While it’s not a major breakthrough, it offers a quick and low-cost way to create basic video content useful as an alternative to automatically generated PMax videos.
The feature isn’t widely available yet but is expected to roll out more broadly in the coming months.
Thanks for sharing Dario Zannoni
