Google Ads News, as it happens.

Google’s new AI Mode is changing how search results and links appear

A recent study found that AI answers contain ~12 links on average, but many of them point to Google’s own services, especially Google Maps business profiles. Some interesting takeaways: •…

VRC Non-Skip ads are now globally available in Google Ads

VRC Non-Skip ads are now globally available in Google Ads unlocking AI-optimized, non-skippable reach on YouTube CTV screens. Google is rolling out VRC (Video Reach Campaign) Non-Skips, expanding how brands…

AI Overview Citation Trends — February 2026

February data shows meaningful shifts in AI Overview citation visibility: Key Movements: - Reddit and YouTube: Slight decline in citations. - Biggest Winner: Google self-citations have doubled. - E-commerce: Shopify…

Google Ads API v23.1 is now available

Google has announced the v23.1 release of the Google Ads API, with updates focused on regulatory compliance, YouTube workflows, AI asset controls, and improved measurement. Key highlights: EU Political Ads…

Thanks for sharing Arpan Banerjee

If you’re running Demand Gen campaigns with tiny budgets…

There’s an important update coming. Starting April 1, 2026, Google Ads will enforce a minimum daily budget of $5 (or local equivalent) for all Demand Gen campaigns via the API.…

Thanks for sharing Arpan Banerjee

Creator Partnerships section live

Google Ads’ Creator Partnerships section is now live with searchable creator profiles, effectively becoming a free influencer marketing platform. Advertisers can find and contact creators, link approved YouTube videos to…

Two YouTube updates

YouTube just announced two updates that show exactly where the platform is heading. More live stream monetization. YouTube is expanding live donations (“Jewels”), allowing more creators to earn directly from…

Google Auto-Adds YouTube Videos to Merchant Center

Google has started automatically filling the Video assets section in Google Merchant Center Next, which previously appeared empty in many accounts despite launching in September 2025. Videos are now being…

Update to Demand Gen Lookalike segments

Google started to send email about: Update to Demand Gen Lookalike segments! Thanks for sharing Arpan Banerjee.

New Results tab in Recommendations

Google Ads has launched a new Results tab in Recommendations, showing the actual performance impact after applying bid or budget changes. It compares results one week post-change against an estimated…

Thanks for sharing Hana Kobzová

Google Loosens Lookalike Targeting

Starting March 2026, Lookalike audiences in Demand Gen will no longer act as strict targeting constraints. Instead of targeting only users within the selected similarity threshold (narrow, balanced, broad), Google…

Thanks for sharing Dario Zannoni

Turn Your Competitor’s Brand Searches Into Your Sales With Google Ads

Recently i made a new YouTube video about How To Turn Your Competitors’ Brand Searches Into Your Sales With Google Ads. Click on this link to acces the video!