Google Ads has launched a new Results tab in Recommendations, showing the actual performance impact after applying bid or budget changes.
It compares results one week post-change against an estimated “no-change” scenario, using a 7-day rolling average over 28 days and focusing on the primary bidding metric (clicks, conversions, or conversion value).
Available for Budget and Target recommendations across Search, Shopping, Performance Max, and Demand Gen campaigns.
Thanks for sharing Hana Kobzová
