VRC Non-Skip ads are now globally available in Google Ads unlocking AI-optimized, non-skippable reach on YouTube CTV screens.
Google is rolling out VRC (Video Reach Campaign) Non-Skips, expanding how brands connect with audiences watching YouTube on connected TVs.
What’s happening
VRC Non-Skips are now live globally in Google Ads and Display & Video 360. The format is purpose-built for the living room experience, ensuring ads run as non-skippable placements optimized specifically for CTV screens.
Why this matters
YouTube has been the No. 1 streaming platform in the U.S. for three consecutive years. The TV screen is now prime real estate for brand budgets. With guaranteed, non-skippable delivery, advertisers can ensure their full message is seen in premium, lean-back environments.
AI in the mix
Google AI dynamically optimizes across:
• 6-second bumper ads
• 15-second standard spots
• 30-second CTV-only non-skippable formats
Instead of manually splitting budgets by format, brands can rely on AI to allocate impressions for maximum reach and efficiency.
