Google has announced the v23.1 release of the Google Ads API, with updates focused on regulatory compliance, YouTube workflows, AI asset controls, and improved measurement.
Key highlights:
EU Political Ads support: New fields allow querying and filtering campaigns missing EU political advertising declarations, along with retrieving account-level declaration status.
YouTubeVideoUploadService: Upload and manage YouTube videos directly through the API, including access to upload status and metadata.
Text guidelines for campaigns: Programmatically guide AI-generated text assets for Performance Max and Search campaigns.
New frequency metrics: Measure how many users saw your ad 2+, 3+, 4+, 5+, or 10+ times for stronger reach and frequency analysis.
New conversion category: YouTube Follow-On Views to track users who watch an ad and later view content from the same channel.
Minor version updates: v20.2, v21.1, and v22.1 add further support for EU Political Ads Regulation.
If you’re using the API, make sure to upgrade your client libraries and client code to access these new capabilities.
Thanks for sharing Arpan Banerjee
