Google Ads News, as it happens.

The Top Sport Podcast Lineup

YouTube has introduced a new advertising offering called the Top Sports Podcast Lineup, designed to help brands connect with sports fans through popular sports podcasts on the platform. The move…

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…

Lookalike user list update

Google Ads is introducing a uniqueness check for Lookalike user lists in the Google Ads API to improve system stability and ensure fair resource allocation. The change will be enforced…

Ads DevCast

Google has launched Ads DevCast, a new bi-weekly vodcast and podcast aimed at the ads technical community, especially developers and technical builders working with advertising and measurement tools. Hosted by…

Insane Things You Can Do With YouTube Ads

Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…

How People See Google Ads with Higher Budgets in 2026

What most people think Google Ads is. - Increase budget. - Get more clicks. - Get more sales. What Google Ads with Higher Budgets actually involves in 2026. 💰 Strategic…

Overlay card in YouTube

YouTube is testing a new ad behavior where, after a viewer skips a video ad, a related banner (overlay card) remains visible on the video until the user manually closes…

Google Ads Editor version 2.12

Google Ads Editor version 2.12 is rolling out with several updates aimed at improving flexibility, creative testing, and campaign management. Key changes include an increased video limit in Performance Max…

How Google Ads Works

Most advertisers still think Google Ads is just a bidding war. It isn’t. Every single search triggers a real-time auction where Google decides which ads to show and in what…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

YouTube channel auto-linking

Hana Kobzová discovered that Google is notifying advertisers that their Google Ads accounts will be automatically linked with their YouTube channels starting April 11 2026 unless they choose to opt out.

Asset Optimization with new layout

Google Ads has now introduced a redesigned Asset Optimization section for Demand Gen campaigns, with a more structured interface.

Thanks for sharing Thomas Eccel