All updates

The Top Sport Podcast Lineup

Share on LinkedIn

YouTube has introduced a new advertising offering called the Top Sports Podcast Lineup, designed to help brands connect with sports fans through popular sports podcasts on the platform.

The move is driven by strong audience growth, with billions of views on sports podcasts and high engagement among younger viewers.

The lineup allows U.S. advertisers to place their brand alongside well-known sports podcast content, aiming to keep brands visible during and after major sporting events.

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot