YouTube is testing a new ad behavior where, after a viewer skips a video ad, a related banner (overlay card) remains visible on the video until the user manually closes it.
This means advertisers can keep their brand message on screen even after the main ad is skipped, potentially improving brand awareness and engagement metrics.
At the same time, it may affect user experience, since ads don’t fully disappear after skipping.
The test was spotted by PPC expert Anthony Higman & Hana Kobzová
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