Google Ads News, as it happens.

New First-Party Data & Measurement Tools

Google just announced a significant set of measurement updates aimed at helping advertisers get more value from their first-party data and better understand incrementality. A few updates that stood out:…

Google Tests Product Value Optimization

Google Ads is testing something pretty interesting. Product value optimization (BETA) Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of…

Thanks for sharing Tiago Goncalves

More App Campaign Product Data

Google Ads has expanded product-level reporting for App campaigns to include Cost and Conversions. Previously, advertisers could only see engagement metrics such as impressions and clicks. With this update, they…

Klaviyo Comes to Google Ads

Google Ads has added Klaviyo as a supported customer data source integration for both Offline Conversion Import and Customer Match. The integration lets advertisers move first-party customer data from Klaviyo…

Thanks for sharing Hana Kobzová

Demand Gen Adds Multiple Goals

Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign. Advertisers can now optimize toward several actions at once, including lead form submissions, contacts,…

Thanks for sharing Hana Kobzová

ChatGPT Ads Expands

ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts…

Google Renames Multi-Source Conversions

Google has renamed conversions with multiple data sources to multi-source conversions across its documentation and Tag Diagnostics. Multi-source conversions let advertisers connect an existing website conversion action with an additional…

Thanks for sharing Hana Kobzová

Lifecycle Optimization

Google Ads has introduced a new Customer Lifecycle Optimization section within the Conversions Summary page, giving advertisers more tools to optimize campaigns across different stages of the customer journey. The…

Demand Gen Adds Multiple Conversion Goals

Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured. Advertisers can now select several goals within…

Maximize Conversion Value Guidance Updated

Google updated its help doc for Maximize Conversion Value bidding, and the standout change is a shorter waiting period before adopting the strategy after you start reporting conversion value (or…

Thanks for sharing Barry Schwartz

7-Day Deadline for Attribution

Google has clarified that offline conversions must be uploaded within 7 days to be included in data-driven attribution modeling. Conversions uploaded later will still appear in standard reports, but they…

Thanks for sharing Hana Kobzová

How to run Google Ads better than 99% of people

After 10+ years managing campaigns, one thing is clear: Most accounts don't fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9…