Updated 12 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
30 April 2026Connect a data source
Saw this insight from Natasha Kaurra, and it highlights a major shift happening inside Google Ads. Google is now introducing the ability to “connect a data source” directly to your…
Smarter Optimalization Approach
Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…
How to run Google Ads better than 99% of people
After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9…
Most Google Ads campaigns fail before they even start
Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple…
Myths vs Reality
Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…
f your Google Ads aren’t profitable…
Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for a real revenue-driving action? → Have…
Metrics that actually matters
→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…
How Enhanced Conversions Track Cross-Device Sales
1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:…
Google Ads Cheatsheet 2026
Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”) •…
Wednesday
29 April 2026How to use Google Ads to get better results
Most people use Google Ads to get clicks. The smart ones use it to buy customers. Big difference. If you’re learning Google Ads right now… Don’t just “run campaigns” and…
Sunday
26 April 2026Most people think Google Ads = clicks
That’s the fastest way to waste money. Because clicks don’t pay your bills. 👉 Conversions do. Here are the different conversions you should be tracking: 🎯 Primary (what actually makes…
V24 of the Google Ads API
Google has released v24 of the Google Ads API, introducing new features focused on improving conversion tracking. The headline addition is support for conversions with cart data, which allows advertisers…
